Many customers may have been mis-sold their Whole of Life cover by Criterion Assurance. Criterion Assurance failed to inform a lot of customers that some Whole of Life policies were linked to the stock market which had an element of risk.

If the savings element of the Whole of Life policy was not performing well, the customer would be at risk of not receiving the full amount of the death benefit, in some cases Criterion Assurance failed to inform their consumers of this risk.

If you believe you were mis-sold your whole of life policy by Criterion Assurance, start you claim by completing the form above.

  • Criterion Assurance did not make the customer aware that their Life Cover was linked to the Stock Market.
  • Criterion Assurance did not tell the customer that they had to have a 10 year review face to face by the advisor.
  • Customers were not advised by Criterion Assurance that if the savings element of the Life Cover is under-performing then they either have to increase their premiums or reduce their Life Cover.
  • Criterion Assurance failed to inform the customer that a Savings element attached to Life Cover may not have been the best option for them.
  • Refund of premiums paid to Criterion Assurance for your whole of life policy.
  • Compensation interest at 8% per annum of any compensation from the point of sale.